Now they’re turning the social media sphere on its head again by moving to web-based profiles. Until this week, one could only access Instagram on the web with a very basic platform, unable to like or comment on the photos.
“We’re not going to add web uploading, we’re still primarily mobile focused,” Systrom told TechCrunch. “This is doing what’s good for users. Right now Instagram is really contained to the mobile phone. We grew to 100 million users on mobile alone, so this is perfectly timed now that we’ve built a critical mass of users. Now it’s time to share Instagram with the broader world.”