They stimulate my brain. They challenge me. They even — occasionally — change my mind.
Doug Lacombe is one of those people. He’s an entrepreneur over at Communicatto, an integrated communications agency specializing in all things digital and social media. He takes a company’s online presence and whips it into shape.
He’s an entertaining speaker.
A bit of a comedian.
And a Maritimer.
That means we have to stick together.
I challenged Doug yesterday on a topic that’s been simmering in my brain for months. You see, during my job search, I noticed a lot of oil and gas companies had communications openings demanding social media skills.
I applied for some of them, mostly hesitantly, because I knew the oil and gas industry isn’t for me. Mostly, I learned at Shaw, the big corporation game isn’t my style.
In any case, Doug posted a link to his Communicato blog. Guest poster Kelly Ferrier wrote a piece on Kate Trgovac, a digital marketer I remember being at the first social media conference I ever attended four years ago.
Kate was key in Petro-Canada’s early entry into the social media landscape with the PumpTalk blog. It’s an excellent case study on big business engaging with customers who love to complain (oh you know it’s true, how often do you bitch about the price of gas?).
I also conceded social media is a terrific tool for human resources, instilling trust in potential employees and recruits, engaging current employees, and maintaining contact with temporary/seasonal workers.
But big business loves spin. The one concern I had with the whole thing was how polished or filtered the message would be.
Translation: how natural or authentic would these companies allow their employees to be on their accounts.
After all, that’s the very heart of social media, isn’t it? You have to be yourself, be honest and be open to letting your followers see who you really are.
And Doug said:
@that_angela ppl said that about the web at first too “OH NOES! It’ll go commercial” and then it did and then we bought snuggies, all good.